Incubatees Profiles
Katori™ is a food company offering a specially curated premium range of nutrient-dense foods for the conscious consumer of today. Crafted by nature, curated by women. Established in 2017, Katori aims to curate a premium handcrafted range of clean and fresh food products that appeal to the high-end customer and Create direct market access through a hybrid business model.
Our Impact
Women Farmers
Women Working At Processing Units
Katori’s Start-up Journey
Product Development
Product range and differentiation, pricing, positioning, promotion, and packaging were ascertained after interactions with a small group of customers.
Prototyping
Its done at hypermarkets, farmers’ market, and organic stores were conducted to determine feasibility and multiple versions.
Strategic Alliances
Strategic alliances were established via hybrid model with physical Kirana (General trade) stores, modern trade partners, store-within-a-store, organic stores, and e-commerce sites.
Pull Factors
Take the product directly to the customer and ensure that the customer is aware of the brand and processes involved at the point of purchase.
New Product Development And Improvement
A mechanism for continuous customer feedback was put into place to ensure that products were driven by customer experience.
Our Product Ranges
Dairy
Spices
Pulses
Pickles
Honey
Oil
Why Choose Katori?
Small Batches
Mass production compromises on taste and quality. All our products are made in small batches to keep freshness and flavours intact.
Traditional Method
We use traditional techniques and age-old recipes that even our grandmothers would swear by!
Locally Sourced
Sourcing directly from our farmer network, without involving middlemen means lesser transport emissions, fresher produce and no preservatives.
Nutrient-Dense
Our artisans use fresh, chemical-free ingredients and take utmost care to process them minimally to bring you maximum nutrition and flavour.
We Are Located At
Address: #113 First Floor Village Chilla Saroda Khadar
Mayur Vihar –
1
East Delhi Extns – 110091 India
Mobile: 735-735-4040
Email: info@katorifresh.co.in