UPAYa™ is a fashion start-up that marries traditional craft with modern design to create an exotic range of apparel and linen for the modern-day customer. Set up in 2018, in a short span of time, UPAYa™ has transformed what began as a small-scale grassroots craft activity into a fully-fledged start-up.

Today, the brand offers a fine range of products boasting exotic designs that reflect a perfect blend of traditional and modern. Guided by a team of experts and equipped with the best-in-class machinery and infrastructure, UPAYa™ is opening up opportunities for more and more rural women to acquire new skills and become financially independent, thus demonstrating the potential of fashion as an agent of social change and empowerment in rural India. 200+ women artisans are working at various units.