Incubatees Profiles
Katori™ is a food company offering a specially curated premium range of nutrient-dense foods for the conscious consumer of today. Crafted by nature, curated by women. Established in 2017, Katori aims to curate a premium handcrafted range of clean and fresh food products that appeal to the high-end customer and Create direct market access through a hybrid business model.
![Katori, Mahsie Foundation Food Company](assets/img/katori/katori.png)
Our Impact
Women Farmers
Women Working At Processing Units
Katori’s Start-up Journey
![Product development, Mahsie Foundation, Katori](assets/img/katori/product-development-1.jpg)
Product Development
Product range and differentiation, pricing, positioning, promotion, and packaging were ascertained after interactions with a small group of customers.
![Prototyping, Mahsie Foundation, Katori](assets/img/katori/prototyping-2.jpg)
Prototyping
Its done at hypermarkets, farmers’ market, and organic stores were conducted to determine feasibility and multiple versions.
![Strategic alliances, Mahsie Foundation, Katori](assets/img/katori/strategic-alliances-1.jpg)
Strategic Alliances
Strategic alliances were established via hybrid model with physical Kirana (General trade) stores, modern trade partners, store-within-a-store, organic stores, and e-commerce sites.
![Pull factors, Mahsie Foundation, Katori](assets/img/katori/pull-factors-4.jpg)
Pull Factors
Take the product directly to the customer and ensure that the customer is aware of the brand and processes involved at the point of purchase.
![New product development and improvement, Mahsie Foundation, Katori](assets/img/katori/new-product-development-2.jpg)
New Product Development And Improvement
A mechanism for continuous customer feedback was put into place to ensure that products were driven by customer experience.
Our Product Ranges
![Dairy, Mahsie Foundation, Katori](assets/img/katori/dairy.png)
Dairy
![Spices, Mahsie Foundation, Katori](assets/img/katori/spice.png)
Spices
![Pulses, Mahsie Foundation, Katori](assets/img/katori/pulse.png)
Pulses
![pickles, Mahsie Foundation, Katori](assets/img/katori/pickle.png)
Pickles
![Honey, Mahsie Foundation, Katori](assets/img/katori/honey.png)
Honey
![Oil, Mahsie Foundation, Katori](assets/img/katori/oil.png)
Oil
Why Choose Katori?
![Small Batches, Mahsie Foundation, Katori, Mass production compromises on taste and quality](assets/img/katori/small-2.png)
Small Batches
Mass production compromises on taste and quality. All our products are made in small batches to keep freshness and flavours intact.
![Traditional Method,Mahsie Foundation, Katori, age-old recipes that even our grandmothers would swear
by](assets/img/katori/traditional-2.png)
Traditional Method
We use traditional techniques and age-old recipes that even our grandmothers would swear by!
![Locally Sourced, Mahsie Foundation, Katori, Sourcing directly from our farmer network](assets/img/katori/localy-2-1.png)
Locally Sourced
Sourcing directly from our farmer network, without involving middlemen means lesser transport emissions, fresher produce and no preservatives.
![Nutrient-Dense, Pull factors, Mahsie Foundation, Katori Our artisans use fresh, chemical-free ingredients and take utmost care to process them](assets/img/katori/Quality-2.png)
Nutrient-Dense
Our artisans use fresh, chemical-free ingredients and take utmost care to process them minimally to bring you maximum nutrition and flavour.
We Are Located At
Address: #113 First Floor Village Chilla Saroda Khadar
Mayur Vihar –
1
East Delhi Extns – 110091 India
Mobile: 735-735-4040
Email: info@katorifresh.co.in